Hi, I’m J. Lucy (pronounced Jay-Lucy). I specialize in transforming culture into creative that resonates.
At WMX Media & Creative Content (Warner Music Group), I led teams to create award-winning campaigns for brands like Doritos, Toyota, Sprite, and Delta, earning Digiday’s Best In-House Content/Brand Studio award.
While data—both qualitative and quantitative—fuels my work, creativity drives it. I focus on transforming cultural insights into meaningful, relevant campaigns. My approach centers on aligning strategy across teams, fostering collaboration, and delivering work that feels both authentic and timely. I’m deeply client-focused, balancing empathy for both clients and internal teams.
I’ve co-chaired the women’s ERG and earned certifications in Anti-Racist Leadership and AI Ethics from The New School, reinforcing my commitment to driving change within and beyond the industry.
*pictured above carrying 6 large New York City pizzas, aka getting my hands dirty
